Burger King Ads Cross The Line

Has anyone else felt the least bit put off by the new batch of Burger King commercials featuring three women/moms trying to kill the "Burger King"?

I have seen two of these commercials so far. The first was, for the most part, just kind of stupid and contrived. It was one of many commercials that cause me to wonder if the ad execs who approve this drivel think the average American viewer has the IQ of a toadstool.

But the second in this series went beyond what I consider to be the boundaries of acceptable advertising. In it, the three moms, having failed their first attempt to kill BK by running him over, are now hiring a hit man to do the deed for them. It opens with them turning over payment as the hit man tells them the brake line on BK's car has been cut.

Do we really want a fast food chain that caters to the younger set advocating (even as a joke) the premeditated murder of a human being, or the use of a hired killer to accomplish that murder?

There are many things that advertisers have done over the years that I have thought were in bad taste, or downright poor judgment - but I think this current set of ads tops the list.

I am sending a letter to the Burger King execs about these ads, including a link to this post. I hope others will as well. It's time these ridiculous commercials were pulled off the air.

**Note: This article was first published on my other blog, which can be found here:
http://themindofmoe.typepad.com/moes_musings/2007/11/burger-king-ads.html#more

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